If YOU don't read cold emails who will?

Do you like to get cold emails? Do you read them? Do you buy from them?

NO right?

Do you think if you send cold emails, other will read it and buy from youp?

Disclaimer: I am talking about cold emails as in marketing.

This is an interesting principle from Posthog handbook. They don't do cold email as far as I know.

Ads seem to work better than cold emails, because my mom gets some awareness from them. Cold emails nope, she doesn't read her emails.

Let us then make product better.

Look into the long term. Spread awareness, build trust (Haven't done this yet).

Cheers!