Integrate marketing into your product

"Marketing is too important to be left to the marketing department". David Packard, HP co-founder said that.

I see so many people spending so much time to make a product that they like and after building they hunt for marketing ideas ( including myself ). "I built this but I can't get people to use it" - I know why, because you built it for yourself and not for others.

Build a great product that is resistant to competition. This is the advice of Seth Godin. Great product in the sense, it is extremely useful and unique.

Did ChatGPT do any marketing? No, not in the conventional way. OpenAI built something so great that the early innovators and adopters were eager to use it. Then the early adopters did the marketing for ChatGPT by word-of-mouth and social media mostly.

Then more people heard about it and the cycle continued.

Build something like ChatGPT, like wildfire it should spread. Then there is no need of marketing, because the product itself is a part of marketing.